Change is the engine of growth.
And, like any engine, this one requires fuel.
The fuel for the engine, and therefore for growth, is innovation.
Innovation - an overview
Innovation, creativity, brainstorming, product development, market motivation - whatever the buzzword, the objective is the same -the making of the new or the rearranging of the old in a new way.
And, particularly in the corporation, doing so in line with corporate strategy whilst adding value to the output of the organisation.
But injecting innovation into an organisation is not easy; the great scourge of modern business - NIH, Not Invented Here - will keep external creativity at bay.
Capturing inherent innovation or creativity is harder still; peer pressure for conformity and the tendency of groups to resort to group-think will see to that.
And yet the greatest source of innovation is the existing workforce; every individual has the ability to innovate (creativity is inborn not taught) and existing staff are those who know most about your markets, products and customers.
Innovation in Action
is a methodology to capture and manage innovation
in the pursuit of corporate strategy.
It does not itself deliver innovative ideas but rather focuses the existing innovative abilities of the organisation and harnesses them to deliver relevant, affordable, workable, and innovative opportunities for competitive or strategic advantage.
How?
A series of proven steps identify the strategic objective, analyse and destroy the mind blockers that prevent innovation, sweep aside the group-think mentality, prepare the individuals for creativity and focus the collective wisdom on the issue at hand.
Barriers are broken by analysis and understanding; creativity is nourished with simple but effective stimuli; cerebral energies are harnessed collectively in the pursuit of corporate goals.
And, finally, the group’s output is refined and weighted to produce a manageable list of opportunities each with a champion determined to deliver.
A number of techniques, including personal computer based, are used and explained; these not only help with Innovation but leave the participants better able to manage their daily work load.
Innovation in Action finds the best in ideas and motivates the staff needed to deliver them
The Methodology
How to capture and exploit Innovation in the pursuit of corporate or competitive advantage
